This is just plain weird and i'm suprised they're trying it out in england first.

http://uk.ps3.ign.com/articles/118/1187839p1.html

Quote :

The UK's biggest high street retailer of games will start selling digital versions of Sony games, as well as DLC. At first the service will only apply to first-party Sony titles, such as God of War and Killzone.

The programme will be trialled in 42 GAME and Gamestation shops, followed by a more comprehensive roll-out to all 620 stores sometime in September.

GAME CEO Ian Shepherd says "This is a significant step forward in our digital strategy. For the first time, gamers will be able to browse a wide range of digital titles for the PlayStation Network in our stores, alongside a variety of other digital and physical products.

"The partnership reflects the close and long standing relationship between GAME and SCEE across Europe as both companies move rapidly to innovate and bring new products and services to customers."

But how will the service actually work? Well, according Eurogamer, when you buy the content you'll be issued with a 12-digit code on a receipt, email or text. Then simply type in this code online to redeem the content.

What do you think of GAME's plan? Are you still wary of entering your bank details into the PSN? Or is GAME providing an unnecessary middle-man service? Let us know what you think in the comments below.

So they're selling digital versions of games without any of the benefits of buying digitally?

Yes, i don't get why though, hopefully we'll get competitive prices online though now. If they add mark up this is even stupider.

I want to know how exactly the shops will display this content. If it means competitive pricing I'm all for it, although since it's not physical stock I suppose there's no reason for the stores to ever change the price.

I can't wait to see what the pricing excuse is, they can't even claim bandwith costs anymore.

It still has to be downloaded.

But GAME don't pay for that unless they cut some sort of deal with Sony to be allowed to stock this stuff.

Amazon sells game codes for the PSP, which I see as a good idea. Not quite sure I believe in this, though.